Personal identity that adheres to an understated modern approach, reflective of my design sensibilities and style. Using my initials I was able to create a simplified, contemporary, graphic monogram. With a clean black & white colour palette, I was able to create a dynamic and flexible identity system, using a combination of papers, foils and embossings.
Function Events is a full service events organizer based in Oakville, Canada. Utilizing a wealth of local talent and businesses within the community, Function Events uses local produce and products whenever possible.
The branding was inspired by a vision of celebration and imagination; with a bright colour palette and engaging shapes referencing the notion of community and interaction with a sense of playfulness.
About Design Corp.
About Design Corp. is a retail venture in Toronto, specializing in custom leather clothing and accessories. Owners and designers Dean Hutchinson and Yunchieh Chang wanted to create an aesthetic of mystery and allure. I designed the identity to reflect the dictionary formatting of the definition of the word "about". The identity is reflective of the definition, and parallels with the intentions behind the clothing; it creates a subtle statement and is more about how a person wears a garment, or how garment's style & aesthetic can change depending on who is wearing it.
The project included branding, art direction, signage, stationery, web design, video direction & production, as well as photography.
The Kawartha Leather Co.
The Kawartha Leather Co is a bespoke, hand-made, locally produced leather goods company based out of Toronto. With this project, the logo had to be something with a nod to traditional production methods and craft, yet retained a simplistic aesthetic that wouldn't detract from the product. The careful alignments within the logo showcase an attention to detail and use of feathers gives a sense of uniqueness and delicacy. However, the logo itself is very durable and can be used at both large and small sizes alike; it was important that it could be used at a small size for applications such as hang-tags and a leather brand for small goods like wallets.
AZURE Magazine, a leading Canadian architectural and design magazine, celebrating 25 years of their magazine. Inspired by their latest re-brand, a graphic and t-shirt design was created commemorating this landmark. Azure has had a very dedicated following since its inception, and a varsity style graphic emerged, identifying their loyal subscribers.